2023 Lincoln Aviator Comparison vs. the Competition

Lincoln has always been known for its commitment to elegance and excellence; the brand's insignia is a symbol of craftsmanship, sophistication and class-leading performance. The 2023 Lincoln Aviator exemplifies all these traits -- and then some. From its striking interior design to the debonair profile it cuts on the highway, thisnew Lincoln SUV once more raises the bar in a segment already known for chasing perfection.

We should know: our Lincoln dealership in Lansdale brought in three competing luxury SUVs to see which model would take home top honors. The result of our 2023 Lincoln Aviator vs. 2023 BMW X7, Mercedes-Benz GLS and Volvo XC90 comparison? Spoiler alert: an easy win for the Lincoln.

Comparing the 2023 Lincoln Aviator Specs & Performance

Mechanical excellence hides behind the aesthetic beauty of the 2023 Lincoln Aviator. Motivating the Lincoln SUV is a twin-turbo V6 doling out 400 horsepower and 415 pound-feet of torque -- figures that eclipse those of all the competitors we've rounded up. The next most powerful SUV in this group, the BMW X7, is running a 25-horsepower deficit relative to the Aviator; the underpowered Volvo XC90 is at the back of this pack with over 150 less horsepower than the Lincoln.

Shifting topics to transmissions, the 10-speed automatic found in the Aviator offers an additional two gears relative to the XC90 and X7. The Mercedes-Benz GLS is down a cog as well, giving the Lincoln yet another win in the specs department. See why so many locals want to buy a new Aviator nearby?

Features 2023 Lincoln Aviator 2023 BMW X7 2023 Mercedes-Benz GLS 2023 Volvo XC90
Standard Engine 3.0-liter twin-turbo V6 3.0-liter turbo inline-6 3.0-liter turbo inline-6 2.0-liter turbo 4-cylinder
Standard Horsepower 400 375 362 247
Standard Torque (lb.-ft.) 415 398 369 258
Standard Transmission 10-speed automatic w/ SelectShift® capability 8-speed Sport Automatic 9G-TRONIC 9-speed automatic 8-speed automatic

Comparing the 2023 Lincoln Aviator Interior Features

The 2023 Aviator interior sets new standards among luxury SUVs, not least of which for its sound systems. The standard unit is a Revel® Audio System that features 14 speakers for total aural clarity. But nothing compares to the available Revel® Ultima 3D Audio System, which uses 28 speakers to create a soundscape unlike that found in any other comparable luxury SUV for sale in Lansdale -- including the BMW, Volvo and Mercedes-Benz SUVs profiled here.

Aside from the stereo, the Aviator features a long list of compelling comforts to distinguish it from the competition. One of our favorite amenities? The Perfect Position front seats, which can be adjusted 30 different ways. Touches like this ensure the 2023 Aviator stays atop of the segment's leaderboards.

Features 2023 Lincoln Aviator 2023 BMW X7 2023 Mercedes-Benz GLS 2023 Volvo XC90
Standard Audio System Revel® Audio System w/ 14 speakers HiFi Sound System w/ 10 speakers Burmester Surround Sound System w/ 13 speakers High Performance Audio System w/ 10 speakers
Available Audio System Revel® Ultima 3D Audio System w/ 28 speakers Harman Kardon® Surround Sound System w/ 16 speakers Burmester High-End 3D Surround Sound System w/ 26 speakers Bowers & Wilkins High-Fidelity Audio System w/ 19 speakers
Available front seats Perfect Position front seats w/ 30-way adjustability Front massaging seats Multicontour front seats w/ massage Power driver seat w/ memory